Do you need more of those delightful, easy-to-close referrals from your existing client base?

Sales referrals flow freely when you’re actively nurturing your past clients with a careful mix of value-adding, educational content, and direct-response messaging.

Here’s Exactly How Email Stimulates More Easy-To-Close Sales Referrals

Email gives you an opportunity to stay relevant and valuable to past or current clients, even when you’re not delivering your core service to them. Here are some powerful email-centric strategies you can use to educate and impress your current clients so they can’t help but talk about you to their own personal and professional networks (and send new business in your direction):

Nurture Existing Clients  Using Rich, Educational Content Image

Nurture Existing Clients Using Rich, Educational Content

Send valuable content to your current clients. By making THEM feel smarter (and therefore become known as an expert to their network) they’ll be more likely to send referrals your way.

Impress Existing Clients  Using Automation Image

Impress Existing Clients Using Automation

Use email and SMS automation to deliver highly-polished operational communications to your clients. They’ll love working with you.

Ask For Referrals, Reviews  And Feedback Using  Email Campaigns Image

Ask For Referrals, Reviews And Feedback Using Email Campaigns

Use email to ask your happiest clients for valuable feedback. Use these in your communications to boost the wattage of your sales process.

And Here Are Some Success Tips You Can Use To Get Even More Referrals From Your Email Strategy

Like most things, the top 20% of nuanced tactics can deliver 80% of your results. Here are some of our most-loved email marketing success tips:

Tell interesting, tasteful stories. Image

Tell interesting, tasteful stories.

The ancient art of storytelling forms deep connections with almost everyone. Email marketing is the perfect medium for storytelling. Use carefully crafted stories to deliver valuable information and hidden sales messages that captivate, connect, and convert new clients on autopilot.

Provide “coveted” information. Image

Provide “coveted” information.

Your subscribers and prospects *love* knowing information that others don’t. Provide your email list with valuable information they can’t get anywhere else, and they’ll quickly perceive you as an industry expert. Aim to make them the smartest person at their next family gathering.

Don’t oversell. Image

Don’t oversell.

It can be easy to over-sell in email marketing. Remember that you’re competing for attention inside a busy inbox. Aim to make every email educational or valuable in some way… and make selling an organic, secondary function of each broadcast.

Be wary of junk and spam filters. Image

Be wary of junk and spam filters.

Junk and spam filters are your worse enemy. Setting up DKIM and other email server verification settings can help with this. And avoid using words, phrases, and email structures that spam filters hate. A few tweaks to your email content strategy could greatly improve deliverability.

Is This You? “I’ve done all of these, but
I still can’t seem to generate enough referrals”

Do some or all of these problems ring true?

  • Have you tried your best to stay relevant to past clients (due to the “once-off” or seasonal nature of your professional service), but ultimately fail to maintain a naturally flowing relationship with them?
  • Have you asked your current clients to send new business your way, but your request(s) seem to fall on deaf ears?
  • Are you sending regular emails to your past clients but fail to see any form of valuable response from your subscribers, leaving you second-guessing the whole thing?
  • Are you struggling to think of things to email your list of past clients, resulting in either no broadcasts or repetition of the same messages?
  • Or maybe you’re just too time-poor to execute an effective, ongoing, evergreen referral generation campaign?

Get An Email-Centric Digital Strategy For Your Business

Generate a stream of easy-to-close sales referrals, so you grow faster

The quickest and easiest way to get better performance from your digital marketing is by requesting a consultation with one of our specialists.

During this free 45-minute session:

  • You’ll get a clearer understanding of the way an email-centric digital marketing strategy can improve lead generation, referral generation and other growth/operation functions for your business.
  • You’ll get a list of specific improvements to your entire digital marketing ecosystem, designed to help you generate more leads, improve efficiencies, and ultimately make more revenue and profit.
  • You’ll learn more about the power of storytelling and EQ. And we’ll chat about the different story types that captivate, connect, and convert new clients.
  • And you’ll get a clearly defined, step-by-step strategy for building an email-centric digital marketing strategy and funnel that contributes to your business’ growth goals.

Unlike most free services that are more like thinly veiled sales pitches, your consultation will give you our best advice, with zero obligation to engage us further. Email is the “dark horse” of digital marketing strategies, and we look forward to showing you some of our best ideas.

Naturally, we hope that by sharing our knowledge and expertise in this way, you’ll get so much valuable advice that you’ll consider choosing or recommending ProNarrative in the future. In any case, you have nothing to lose.

To request your consultation, click the button below or call our office on 07 3062 9488.