Email gives you an opportunity to stay relevant and valuable to past or current clients, even when you’re not delivering your core service to them. Here are some powerful email-centric strategies you can use to educate and impress your current clients so they can’t help but talk about you to their own personal and professional networks (and send new business in your direction):
Send valuable content to your current clients. By making THEM feel smarter (and therefore become known as an expert to their network) they’ll be more likely to send referrals your way.
Use email and SMS automation to deliver highly-polished operational communications to your clients. They’ll love working with you.
Use email to ask your happiest clients for valuable feedback. Use these in your communications to boost the wattage of your sales process.
Like most things, the top 20% of nuanced tactics can deliver 80% of your results. Here are some of our most-loved email marketing success tips:
The ancient art of storytelling forms deep connections with almost everyone. Email marketing is the perfect medium for storytelling. Use carefully crafted stories to deliver valuable information and hidden sales messages that captivate, connect, and convert new clients on autopilot.
Your subscribers and prospects *love* knowing information that others don’t. Provide your email list with valuable information they can’t get anywhere else, and they’ll quickly perceive you as an industry expert. Aim to make them the smartest person at their next family gathering.
It can be easy to over-sell in email marketing. Remember that you’re competing for attention inside a busy inbox. Aim to make every email educational or valuable in some way… and make selling an organic, secondary function of each broadcast.
Junk and spam filters are your worse enemy. Setting up DKIM and other email server verification settings can help with this. And avoid using words, phrases, and email structures that spam filters hate. A few tweaks to your email content strategy could greatly improve deliverability.
The quickest and easiest way to get better performance from your digital marketing is by requesting a consultation with one of our specialists.
During this free 45-minute session:
Unlike most free services that are more like thinly veiled sales pitches, your consultation will give you our best advice, with zero obligation to engage us further. Email is the “dark horse” of digital marketing strategies, and we look forward to showing you some of our best ideas.
Naturally, we hope that by sharing our knowledge and expertise in this way, you’ll get so much valuable advice that you’ll consider choosing or recommending ProNarrative in the future. In any case, you have nothing to lose.
To request your consultation, click the button below or call our office on 07 3062 9488.