Here’s Exactly How Email Grows Your Industry Authority (And Stimulates Business Growth)
Your clients will jump at the chance to work with an industry expert. The good news? Email gives you an opportunity to provide your industry analysis and insights to current and future clients on autopilot, thus deepening your expert status while you sleep. Here are some powerful email-centric strategies to help you achieve this goal:
Deliver Your Industry Analyses And Problem-Solving IP Via Email
Create and send smart industry analyses, commentary, and IP to your prospects and clients via email. This can be in written, diagrammatic, or video form. This includes but isn’t limited to short videos, analytical pieces, webinars, checklists, fact sheets, and scorecards your clients can complete on their own.
Attract Potential Clients Using Unique, Insightful Content
The more subscribers you have, the better. Offer high-value content in exchange for a subscriber’s email address so your email list grows on autopilot.
Nurture Potential Clients Using Automation
Use email autoresponders to deliver your evergreen insights, wisdom, experience, and other intellectual property on autopilot. This will widen and deepen the reach of your knowledge, mostly on auto.
Nurture Potential Clients Using Manual Broadcasts
It’s important to send timely communications, too. Continue to educate and nurture your prospects using regular, handcrafted email messages. Aim to deliver unique knowledge and insights, every time.
Showcase Case Studies And Testimonials
Case studies are powerful sales tools. They empower you to “show, not sell”. When a prospect reads a case study, they’re learning about your skills, experience, and problem-solving capabilities (and are therefore being “sold to”) without knowing it. Use email to deliver rich text and/or video case studies.
And Here Are Some Success Tips You Can Use To Grow Your Industry Authority Using Email
Like most things, the top 20% of nuanced tactics can deliver 80% of your results. Here are some of our most-loved email marketing success tips:
Tell interesting, tasteful stories.
The ancient art of storytelling forms deep connections with almost everyone. Email marketing is the perfect medium for storytelling. Use carefully crafted stories to deliver valuable information and hidden sales messages that captivate, connect, and convert new clients on autopilot.
Provide “coveted” information.
Your subscribers and prospects *love* knowing information that others don’t. Provide your email list with valuable information they can’t get anywhere else, and they’ll quickly perceive you as an industry expert. Aim to make them the smartest person at their next family gathering.
Don’t oversell.
It can be easy to over-sell in email marketing. Remember that you’re competing for attention inside a busy inbox. Aim to make every email educational or valuable in some way… and make selling an organic, secondary function of each broadcast.
Be wary of junk and spam filters.
Junk and spam filters are your worse enemy. Setting up DKIM and other email server verification settings can help with this. And avoid using words, phrases, and email structures that spam filters hate. A few tweaks to your email content strategy could greatly improve deliverability.
Get An Email-Centric Digital Strategy For Your Business
Naturally boost your industry authority
The quickest and easiest way to get better performance from your digital marketing is by requesting a consultation with one of our specialists.
During this free 45-minute session:
- You’ll get a clearer understanding of the way an email-centric digital marketing strategy can improve lead generation, referral generation and other growth/operation functions for your business.
- You’ll get a list of specific improvements to your entire digital marketing ecosystem, designed to help you generate more leads, improve efficiencies, and ultimately make more revenue and profit.
- You’ll learn more about the power of storytelling and EQ. And we’ll chat about the different story types that captivate, connect, and convert new clients.
- And you’ll get a clearly defined, step-by-step strategy for building an email-centric digital marketing strategy and funnel that contributes to your business’ growth goals.
Unlike most free services that are more like thinly veiled sales pitches, your consultation will give you our best advice, with zero obligation to engage us further. Email is the “dark horse” of digital marketing strategies, and we look forward to showing you some of our best ideas.
Naturally, we hope that by sharing our knowledge and expertise in this way, you’ll get so much valuable advice that you’ll consider choosing or recommending ProNarrative in the future. In any case, you have nothing to lose.
To request your consultation, click the button below or call our office on 07 3062 9488.
