Email gives you unrivalled, one-to-one access to your ideal prospects without the interruptions of social media or the unpredictability of SEO. Here are some of the most powerful email-centric strategies you can use to attract and nurture leads for your sales pipeline:
Offer high-value content in exchange for a subscriber’s email address. This will help you build a valuable relationship long before your client is “ready to buy”.
Use email autoresponders to deliver pre-written emails that form deep buying connections with your prospects, completely on autopilot.
Continue to educate and nurture your prospects using regular, handcrafted email messages. Aim to deliver unique value, every time.
Don’t forget your current clients. Send them valuable content via email that makes THEM feel smarter, and they’ll be more likely to send referrals your way.
Use email and SMS automation to deliver highly-polished operational communications to your clients. They’ll love working with you.
Create and send smart industry analyses, commentary, and IP to your prospects and clients via email. This can be in written, diagrammatic, or video form. This includes but isn’t limited to short videos, analytical pieces, webinars, checklists, fact sheets, and scorecards your clients can complete on their own.
Case studies are powerful sales tools. They empower you to “show, not sell”. When a prospect reads a case study, they’re learning about your skills, experience, and problem-solving capabilities (and are therefore being “sold to”) without knowing it. Use email to deliver rich text and/or video case studies.
We all work with those we like and trust. Use email to share videos, images, and other collateral that help your prospects understand who you really are (and the things you value). Examples include meet the team images and staff bios.
Like most things, the top 20% of nuanced tactics can deliver 80% of your results. Here are some of our most-loved email marketing success tips:
The ancient art of storytelling forms deep connections with almost everyone. Email marketing is the perfect medium for storytelling. Use carefully crafted stories to deliver valuable information and hidden sales messages that captivate, connect, and convert new clients on autopilot.
Your subscribers and prospects *love* knowing information that others don’t. Provide your email list with valuable information they can’t get anywhere else, and they’ll quickly perceive you as an industry expert. Aim to make them the smartest person at their next family gathering.
It can be easy to over-sell in email marketing. Remember that you’re competing for attention inside a busy inbox. Aim to make every email educational or valuable in some way… and make selling an organic, secondary function of each broadcast.
Junk and spam filters are your worse enemy. Setting up DKIM and other email server verification settings can help with this. And avoid using words, phrases, and email structures that spam filters hate. A few tweaks to your email content strategy could greatly improve deliverability.
The quickest and easiest way to get better performance from your digital marketing is by requesting a consultation with one of our specialists.
During this free 45-minute session:
Unlike most free services that are more like thinly veiled sales pitches, your consultation will give you our best advice, with zero obligation to engage us further. Email is the “dark horse” of digital marketing strategies, and we look forward to showing you some of our best ideas.
Naturally, we hope that by sharing our knowledge and expertise in this way, you’ll get so much valuable advice that you’ll consider choosing or recommending ProNarrative in the future. In any case, you have nothing to lose.
To request your consultation, click the button below or call our office on 07 3062 9488.