However, the painful truth is that differentiation is *impossible* for many businesses. Some are simply unable to create a novel or unique service that sets you apart from others.
This means that your marketing ends up being ineffective, your sales pipeline is inconsistent, and you end up relying on word of mouth (or pure luck) as your source of sales.
As a result, you settle for mediocre growth or you pay far too much for ad campaigns that just don’t work.
None of these options are desirable. The question is, what can you do instead?
You may be interested in this guide that shows you how to differentiate your sales and marketing, when you are unable to differentiate your business model.
Click “download” now. The guide will be sent to your email address.Download
Use personality archetypes to create social media ads that connect with your market