ProNarrative

Start Here

ProNarrative’s market testing and competitor analysis program gives you the confidence to invest in paid ads in today’s markets, without breaking the bank

In a world where AI is increasing the quality of everyone’s marketing, smart businesses are using testing and research to deliver campaigns that cut through, drive leads, and make sales

Enquire Now or keep scrolling to learn more

Are you struggling to uncover the hot buttons that motivate your market (and differentiate your marketing)?

You know that message-market fit is essential. But knowing what will actually cut through before you launch? That part still feels like guesswork.

If you’re like many others, you’ve invested in campaigns that looked promising but underdelivered. You’ve tested variations without clear direction. You’ve seen competitors suddenly outpace you and wondered what they’ve figured out that you haven’t.

Do any of these sound familiar?

  • You’re running campaigns based on gut feel instead of validated insight
  • You’re unsure which messaging or offer is actually working, and why
  • You suspect your competitors are gaining ground but don’t know how they’re positioned
  • You’ve tried A/B testing, but it feels incremental and disconnected from strategy
  • Your creative team or agency is producing volume, but not certainty
  • You’re making too many decisions without fresh market data to support them
  • You’re worried you’re falling behind as AI helps your competitors test and refine faster
  • You’re not alone. These are common challenges for businesses at your level.

That’s exactly why we created our Market Testing and Competitor Analysis program.

It gives you the insights you need to stop guessing, outsmart your rivals, and build high-performance campaigns on a solid foundation of real market feedback.

Here’s what you get in this valuable intelligence-gathering program

Meta colour block testing

We run short-form ad tests across Meta to identify the emotional triggers, hot buttons, and angles that make your audience stop, click, and act. This shows you what your market actually responds to, not what you think they might.

Competitive landscape research

We analyse your direct and indirect competitors to map out how they’re positioned, what they’re offering, and how they’re messaging. Then we identify the gaps. This helps you find space in the market you can own—where your value is clear, your message is different, and your offer hits harder.

Message-market insights

You’ll learn what your ideal customers ignore, and what gets them to take action. These insights shape not just your ads, but your landing pages, nurture content, and sales conversations. It’s real-time intelligence you can use to tighten your messaging, sharpen your positioning, and improve results across every channel.

Confidence and Clarity

You’ll get the confidence to invest, scale, or shift direction with purpose. And often, the results are surprising. Messages you thought were secondary can outperform your favourites. Offers you almost dropped can convert when framed the right way. You’ll come away with a clearer strategy, stronger positioning, and momentum you can trust.

Enquire Now

Here’s the exact process we’ll follow:

We move quickly and work in short, focused sprints. The aim is to get real answers from the market, not opinions from a boardroom.

1

Discovery and setup

We start by reviewing your current marketing, offer, audience, and competitors. We confirm what you’re testing and what decisions the data will inform. Then we set up the testing framework and research scope.

2

Meta colour block testing

We design and launch a series of short-form ads, each focused on a single emotional angle, benefit, or hook. These run to cold audiences in your target market. We measure engagement, clicks, and cost per result to identify what cuts through.

3

Competitive analysis

We review your competitors’ ads, landing pages, offers, and messaging. We map their positioning and identify patterns, gaps, and overused angles. We look for the whitespace your brand can move into with strength.

4

Insight report and strategy

We compile the results into a clear summary with recommendations. This covers top-performing angles, priority audience triggers, messaging opportunities, positioning gaps, and strategic next steps.

5

Optional rollout support

If needed, we can help integrate these insights into your campaigns, ads, landing pages, and broader strategy.

This process gives you confidence in what to say, how to say it, and who to say it to. Backed by data. Driven by response.

Enquire Now
Colour block testing provides insights into market sentiment without requiring a large budget. Often the results are not what you expect!

Sure, I know what you’re thinking…

“We already know our customer.”

You may have a clear picture of your ideal customer. But markets shift. New competitors enter. Buyer behaviour changes. This process validates what you know and often uncovers gaps or overlooked triggers that can sharpen your marketing.

“We already run A/B tests.”

Most in-house testing focuses on small creative tweaks. Our testing is structured to uncover emotional drivers and positioning angles that influence performance at a strategic level, not just button colours or headlines.

“We can just use AI to write and test more ideas ourselves.”

AI is useful for content production. But without market feedback, you’re still guessing. Our process tests AI-generated and human-written ideas in real market conditions, showing what resonates and what falls flat.

“We already have an agency.”

That’s fine. This service doesn’t replace your agency. It gives them clearer direction. Most creative and media teams perform better when they’re working with validated insights instead of guesswork.

“We don’t have the time or budget for more testing.”

This is not a long-term retainer. It’s a focused program designed to deliver clarity quickly. It helps you stop wasting time and money on unproven ideas and gives you a sharper path forward.

This program is not about adding complexity. It’s about removing uncertainty so your next campaign performs better with less effort.

The results of this program
might surprise you.
Let’s find out.

Ready to see what your market is really telling you?

Book a 50-minute diagnostic call with our team.

We’ll review your current marketing, discuss where you’re getting stuck, and identify whether this testing and analysis program is the right fit. You’ll leave with clarity on your next steps, whether we work together or not.

Request your diagnostic call now and start building your campaigns on evidence, not guesswork.

Enquire Now