Background:
Queensland Ultrasound For Women (QUFW) is Queensland’s leading independent obstetrics and gynaecological ultrasound service. Their team consists of obstetricians, gynaecologists, and sonographers who specialise in maternal fetal medicine, gynaecology, and advanced ultrasound diagnostics. QUFW is committed to providing exemplary care with the latest 3D/4D ultrasound technology.
To continue growing their patient numbers and reach more women in need of expert ultrasound services, QUFW engaged ProNarrative to enhance their digital presence and online marketing strategy.
Objectives:
Our strategic objectives included:
- Increase patient bookings at all four practice locations
- Improve organic visibility (SEO) to attract more search-driven traffic
- Enhance website user experience by launching their new website
- Develop and distribute email campaigns (EDMs) to their network of referring GPs
- Launch targeted Meta ads to improve awareness and engagement with their ideal patient audience
Results:
Over a recent ten month period, QUFW achieved:
- 38% increase in organic search traffic compared to the previous period
- More cost-effective Meta ad traffic, with clicks up to 22% cheaper than similar peer ad sets (based on Meta comparison data)
This, alongside other marketing strategies QUFW is implementing, has helped QUFW expand its reach, achieve record annual patient numbers, and contribute to its goal of helping more women access exemplary obstetrics and gynaecological ultrasound services across South East Queensland.
How these results were achieved:
To achieve these results, we:
- Created engaging website content to better communicate QUFW’s expertise and attract search-driven traffic
- Implemented SEO strategies, including technical optimisation, content improvements, and local search enhancements
- Developed and designed EDMs for QUFW’s referring GP network to strengthen professional relationships
- Created and launched Meta ad campaigns, including compelling copy, engaging visuals, and targeted audience testing
- Monitored and optimised ad performance, refining budget allocation, messaging, and targeting for maximum efficiency
From the client:
“Working with ProNarrative has significantly improved our digital presence. Their support in launching our new website, enhancing our SEO, and running targeted digital campaigns has contributed to record annual patient numbers.
We’ve seen a strong increase in organic traffic, better engagement with our referring network, and greater awareness of our services. Their strategic approach and ongoing support have made a real difference to our business.
This growth is helping us achieve our goal of providing exemplary care to our patients and beyond.
I recommend ProNarrative to any business looking for a competitive edge.”
Teresa Clapham, Operations Manager, QUFW
We look forward to continuing this partnership and supporting QUFW in their mission to provide industry-leading care to women across Queensland.
This case study was approved by QUFW.
