Background:
OurChiro Brisbane is a chiropractic clinic based in Fortitude Valley, Queensland. Led by Dr Simon Nash, the clinic provides hands-on care to help patients manage pain, improve mobility, and get back to living well.
Dr Nash approached ProNarrative with a clear goal: grow patient numbers by increasing OurChiro’s digital visibility. The clinic had strong clinical outcomes and a loyal patient base, but wasn’t yet visible enough online to consistently attract new patients in a competitive local market.
Objectives:
Our strategic objectives included:
- Increase OurChiro’s organic search visibility so new patients could find the clinic when searching for chiropractic care in Fortitude Valley and surrounding suburbs
- Expand the clinic’s online presence with new location and treatment pages to capture a broader range of search queries
- Build ongoing content that establishes Dr Nash and the team as trusted local health experts
- Drive awareness and new patient enquiries through a targeted paid social media campaign on Facebook and Instagram
Results:
When ProNarrative came on board in September 2025, OurChiro’s organic website traffic had been on a downward trend, falling from 794 sessions in March 2025 to a low of 595 in June. Since then, the trend has reversed decisively. By February 2026, organic sessions had climbed to 995 per month, a 43% increase from when we started, and the highest point in over a year.
How these results were achieved:
To achieve these results, we:
- Optimised OurChiro’s website for improved organic search visibility, ensuring the clinic ranks for the treatment and location terms their ideal patients are searching for. This included a full audit, and optimisation, of the site’s structured data.
- Built out new location and treatment pages to expand the clinic’s search footprint and capture patients looking for specific services.
- Regularly produced fresh website content to build authority, answer common patient questions, and keep the site active in the eyes of search engines.
- Designed and launched a paid social media campaign on Facebook and Instagram, using compelling creative to reach locals in the Fortitude Valley area and drive new patient enquiries.
From the client:
Dr Simon Nash of OurChiro says:
“When I came to ProNarrative, I had a clinic I was proud of but I knew we weren’t being found by enough people online. I needed someone who could make sense of the digital side of things without me having to become an expert in it myself.
The team at ProNarrative got to work quickly. They built out our website, started creating value-adding content, and launched a small but efficient social media ads campaign that reaches people in our area. Seeing the numbers grow, especially our organic website traffic and how many locals we’re now reaching on Facebook and Instagram, has been really encouraging.
I’d recommend ProNarrative to anyone who wants to grow their business.”
We look forward to continuing our work with OurChiro and helping Dr Nash and the team welcome more patients through their doors.
This case study was approved by OurChiro Brisbane.
